Taglines play an important role in summarizing the entire role or service offering of a company. To arrive at the perfect tagline one needs to narrow down the entire company objective in one well-crafted and compelling sentence. 1. Understand your target audience Understanding from the customers prospective may help you to develop a summary for More

A disappointed salesman of a Cola company returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there (hypothetical J). But, More