When to change your Logo

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When to change your LOGO Experts recommend that your chosen logo should stay at least for two decades. If, one realizes the need up gradation or change, one can consider these points before going for a logo change. Do you need a complete change or an up-gradation? Your logo is used to identify your business, More

Logo colors and their meanings

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Choosing colors for your brand is one of the most critical factor for your brand’s success. Colors evoke certain emotions and feelings and attribute to build personality for your brand. Colors can mean different things depending on the culture, situation and industry so it is vital to choose a color that represents your identity effectively. More


Tips for Women entrepreneurs to kick start their small- business

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With the recent studies, it has been proved that female ruled marketing strategies are often different from male strategies in terms of management and purchases. With the increasing women owned businesses, most of the female population are being diverted into women entrepreneurship. Some of these tips may help you to good start your business. 1. More

Marketing gets more Techie-feel techno-challenged?

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Marketing getting too technical to handle, Time to outsource. Technology has changed the Marketing scenario for businesses in the recent world. In order to survive in the tech-savvy market, a small business owner needs to be equipped with the knowledge of internet, social media, applications and other technologies. You may not have the expertise of More

Is ready-made logo a wiser choice?

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A  Logo is the visual representation of company’s objective and business domain. Logo selection should be a thoughtful process and one should keep in mind its effectiveness for long run. Brands like Mc Donald, Reebok, Nike, Adidas etc remind us of their band product with their logos. Logo should be kept unique as it builds More


Dos and Don’ts of logo designing

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Keep it Simple, don’t over-complicate it For an easy to recognize Logo, it needs to be simple and less complicated. It is easy to reproduce a simple logo in various sizes and applications. A complicated logo will hinder audience engagement and is difficult to implement on offline media. Keep in unique, don’t look like your competitor It More