How important is a tagline?

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Taglines serve as communication tool for your brand. However it is not necessary to have tagline for a successful brand. Some great brands like Google and Zappos don’t use tagline. What difference a Tagline makes? They communicate your brand in a precise and memorable way. They are the unique selling proportion of your business. A More

socialmedia-humor

Social Media Humor

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How to arrive at the perfect tagline for your business?

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Taglines play an important role in summarizing the entire role or service offering of a company. To arrive at the perfect tagline one needs to narrow down the entire company objective in one well-crafted and compelling sentence. 1. Understand your target audience Understanding from the customers prospective may help you to develop a summary for More

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How creatives work!

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Digi-Generation and Degeneration

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Know Your Customers…

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A disappointed salesman of a Cola company returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there (hypothetical J). But, More