Developing a brand strategy is the most stressful task that involves multiple steps of marketing plan. Oftentimes, this element causes biggest challenges for most businesses, but here it is worth mentioning that it also plays a vital role in creating a powerful corporate identity. Your brand identity will be repeatedly communicated, in million ways throughout More

Would you believe if I say that taglines of  the website can completely change the way people see your site? I know most of us never put much effort to craft a good website tagline. “Just Do it”- when you hear or see this phrase, the Nike logo must be popped out into your mind. More

Social media marketing has become an essential part of marketing mix and strategies of every company. Today, many companies are using social media networking sites to promote their business and showcase their services to the prospects. Prominent and popular social media platforms such as Facebook, Twitter, YouTube or other interactive media such as forum, blogs More

Executives at various corporations and smaller companies have realised the need for social media strategy and marketing plan. Social media usage by small business owners got doubled in year 2009 and rose again in year 2010.Major stats details have been shown below: 91% of people are using at least one social media tool. 80% small More

t is evident that social media has changed the world of teens and adolescents. Young generation wants to connect with their friends and relatives through social media sites like face book, twitter and linked in. Below are statistics which displays the interest of young minds in current age: · 83% of social media users have More