Know Your Customers…

A disappointed salesman of a Cola company returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?”

The salesman explained “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there (hypothetical J). But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters.

First poster: A man lying in the hot desert sand…totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.
And Then these posters were pasted all over the place “Then that should have worked!” said the friend.
“The hell it should had!? Said the salesman. Didn’t realize that Arabs read from right to left”

Source: E-mail forward

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Barabara Tessari Realistic Lifestyle Solutions, USA

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Ally Parker The Savvy Mama, USA

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Curtis Rummel Get Free Flights, USA

"Coffee Bean Media far exceeded our expectations! We've worked with many web designers / developers over the years and they have all failed to deliver an exceptional end product. Coffee Beans attention to detail, constant communication, and expertise in all areas of web development enabled us to think outside the box and stretch what we thought was capable. I highly recommend their services and we are already planning to hire them for our next project - developing customer facing interactive media proposals. Cheers to the team! "

Bryant Katzen Eugene Colt Real Estate , USA

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