Taglines play an important role in summarizing the entire role or service offering of a company. To arrive at the perfect tagline one needs to narrow down the entire company objective in one well-crafted and compelling sentence.
1. Understand your target audience
Understanding from the customers prospective may help you to develop a summary for your company.
2. Give Keywords associated with your company
Describe your company in one sentence, then in 3 words and then in 1 word. Think that how will you explain your company/ product to someone with no knowledge of your industry.
3. Research
• Look up for words in industry dictionary and cross-refer to other words and its uses.
• Use keywords list to generate new ideas
• Play with words to come one with idea that best communicate your brand.
• Simplify
4. Jot down all the ideas and Simplify
Make a list of all the ideas or lines you selected and simplify them. Simplification adds power. People tend to remember the simplest slogans or phrases. Communicate your message quickly and efficiently.
5. Rewrite and Preview

Once you have done with initial drafts and keep them aside and review them later. You may want to make changes. Once you know it’s perf