Here are some valuable guidelines which offer remarkable exposure to your business at social media platform such as-

1. There are some renowned blog platforms such as WordPress or Google’s blogspot are absolutely free for basic services, Obviously, you have to invest some time to adorn your blog in a unique way and upload informative details related with your business. Blogs are meant to initiate interaction with audience, so once you start blogging keep it mind that you have to update and service the comments on regular basis. Plan a strategy and define your business well for reaping the advantages of social media websites.
2. Ask your marketing department to give due priority and importance to social media websites. The company blog is an important source to communicate with the target audience and can take you to the next level. Invest sufficient resources such as people and time to manage your blog well.
3. Identify the profitable audience you want to target while designing your social media campaign. Once you are on air, you will realize that your audience not mere listening but also takes active part by uploading comment, likes or sharing their views with their contact information also. Be a bit cautious as you are dealing with real people in real time.
4. You may find some people who take blogging as wastage of time. It is if you just create blog and forget. You can avoid it with positive involvement. Don’t forget to integrate Twitter and Facebook with your blog.
5. Prepare an impressive PowerPoint presentation on your service and upload it on your blog. Eventually your blog and website will get high ranking because the same will fascinate good traffic to your blog and then to your website.
6. Spend 10-15 minutes and read blogs of the competitor companies. Go through web analytic reports. It will help you in measuring your own social media initiative and your competitor companies as well. If you don’t measure, you cannot succeed.
7. Social media optimization is actually part of SEO. You should select suitable and relevant topics for the blogposts. Indulge some keywords as well to get your website indexed by search engines. If your knowledge is not sufficient, take help of an expert who is already involved in such activity.
8. Make sure the keywords and keyword phrases you are using are right and searched by your target audience. They should be used naturally rather than decorating your blog in an artificial way. Keep the tone real and logical as it is read by real people.
9. Share something informative, interesting and knowledgeable. As people have to pay for getting knowledge earlier and now you are providing for free of cost, people will appreciate and come back to you to get useful information.

1. Would you like to add some more tips here?? Your comments are most welcome.