Branding is important for any business. Web branding can help businesses enhance their presence better on internet. Any business can create great impact on its customers with right branding. It needs expert professionals. There are agencies and freelancers as well for you to choose from. Mostly, however designing part can still be managed by the Freelancers but for Branding you need specialists and agencies. Here may be a few points to look at while deciding:

Skills
Mostly the web designers and designers are quite skilled to give you a good looking website with the elements just the way you want them to be. They may give you options, modifications and they might just bring up all the essentials what you would look for. But, unless it is a high-priced freelance designer you may not get exclusive designs. Chances are that you will get the run-of-the-mill designs. Most freelancers who are web designers are skilled in their specialized fields and they can not get down to the levels of Branding, positioning your products and services uniquely, which the specializing web branding agencies can.

Capability
Agencies have a complete set up of skilled designers, developers and marketers. The value add is with the agencies who have experience in building brands, or developing unique content through thoughtful process of empathizing with your customers. For big organizations, there are already brand consultants and they carry across the same message through various media including the web.  For the small medium and specially the totally web based businesses, web branding is very vital for their business. A simple good to look at website may not be the only solution you want. When visitors hit your website, it should unfold and experience to recall.

Experience
When it comes to experience, a web branding agency can edge over a freelancer. An agency gets more projects compared to a  freelancer, so their exposure is wider  There are chances that the agency might have handled your domain or similar already. This may cut down on the turnaround time cutting down on the experimentation that you may end up doing with a freelancer. Faster results leads to better growth and profitability.

Price
Agencies may be high-priced compared to freelancers for obvious reasons. Freelancer rates are definitely more attractive as they may work from home or their spare hours and they might offer benefits of overhead costs. But, if you have that kind of time and if the project is quite small you may choose freelancers

Turnaround Time
For a quicker turnaround agencies may be faster. They have the complete set up and for quick to finish task they adjust their timeliness. Freelancers cannot work on too many projects at the same time. You might have to wait for their availability.

Understanding the scope of Project
Most of the time full fledged agencies have rich experience of handling end-to-end projects, handling diverse domains and having done projects of the same nature which might be yours. The clear cut advantage is to download the information. It is quickly absorbed and implemented.

Content is the Key
Most of the time clients believe that they have a fair idea of what they want to be there on the website. Some of these clients are even qualified to develop a website. But when it comes for content, the best of best tend to stumble upon. Content is the most crucial part of any project. A designer may bring high appeal, your selection may be quite valuable, but your project won’t take off without unique, powerful and appropriate content. Obviously a freelance web designer would not have the knack and ability to handle it.

User Experience
A portfolio of live projects or projects especially done for user based experience may help you decide your agency or freelancer. For any web design seamless user experience becomes one of the critical success area. Freelancers may be extremely creative and if they have done good UrIs, good to go for. Else experienced agencies are better to be resorted at

Post deployment support
Freelancers may offer post deployment support but to a limited extent. As they might be on with other projects and may not spare enough for the same. Agencies can better afford to accommodate this.