Would you believe if I say that taglines of  the website can completely change the way people see your site? I know most of us never put much effort to craft a good website tagline.

“Just Do it”- when you hear or see this phrase, the Nike logo must be popped out into your mind.

Here in this blog, I am not discussing on the online branding. Instead, I would like to talk about how a website tag line can entirely change the perception of people for your site. So here is what I want to a suggest small business in short.

With the help of a catchy and genuine tag line, you can-

• Define your business with a short and single sentence
• Promote your brand
• Build a image that differentiate your business from rest of your competitors
• Develop interest in the viewers
• Speak about your mission and business values.

A Tagline is more than a sentence. It increases the worth of your business logo and improves overall effigies of your site. If you’re planning to craft a tagline for your site, make sure it has given below qualities-

• A Tagline should be short.
• A Tagline should be Simple.
• A Tagline should be attractive and memorable
• A Tagline should be easy to understand
• A tagline should give an idea about business

Now, don’t think that it’s not your cup of tea. Crafting a great tagline is not that hard, all it demand is a creative mind. I am telling you some steps that would help you in crafting an excellent website tagline.

Factor #1 Identify your Target segment

Who are you working for? Who are your prospective customers? What age group you want to target? What are the product and services they are looking for? Get all answers before you start with your tagline work.

Factor #2 Make a Tagline that speaks about Benefits rather than Business

Don’t make a tagline that speaks about your business. Craft a tag line that generates curiosity among viewers like what it has inside for them? I have seen many companies with tag like- A web hosting company, complete web development, etc. Seriously speaking if you open all the cards at the first step, who will come to you to know more?

Factor #3 Brain storming is necessary

Write down all taglines down on a paper. If ideas are not coming in your mind, check competitor’s site. It will give you some ideas. Go through all taglines and judge, whether they are in line with your business or not. Take help of your friends and other people.

Factor #4 be consistent

If you’re finally done with the selection of the tagline, stick to it. If you’re not satisfied, change them in the future. But try to stick to one for long time as it will be used for online branding.