Ethnologix

Objective: Ethnologix is a Market Research firm that specializes in ethnographic consumer studies among U.S. general market and ethnic segments. The challenge was to make it as interesting as possible to show the diversity and multi-cultural market segment through a captivating user interface

Solution: The client had wide range of pictures which inspired us to create dynamic collage on the landing page to show the cross section of the wide demography- the ethnicity and the buying behavior. We continued with the collage on the inside pages too.

Extra Mile: We branded the Blog, Video and About sections and streamed them on the homepage for the freshness of content on the landing page as well making it better from SEO perspective. We also made the blog socially shareable while advised the client to stay in touch with the customers creating a newsletter database.

Industry Domain: Market Research
Technology: HTML5/ CSS,CMS WordPress, Responsive
Deliverables: UI/ UX Design, Web design and development

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