• Keep it Simple, don’t over-complicate it

For an easy to recognize Logo, it needs to be simple and less complicated. It is easy to reproduce a simple logo in various sizes and applications. A complicated logo will hinder audience engagement and is difficult to implement on offline media.

• Keep in unique, don’t look like your competitor

It is difficult to recognize your brand if you are not distinct. Keep your brand and logo different from others so that you can stand out in the crowd of the similar businesses.

• Opt for a Versatile Logo; don’t go for one size or medium

An ideal logo can be printed and adapted to different sizes and mediums without losing its basic structure and aesthetic. It should work form online media to ads, business cards, brochures and videos. Graphic designers are aware of all the guidelines while designing a logo compatible for both Medias.

• Keep the colors complimentary and not clashing

Logos colors should be kept complimentary to each other and should not clash. Clashing colors may not look good on web and will not look effective on offline media as well.

• Your Logo should be timeless, and not just trendy

Trends do not last for long, they just come and go. Stick to a design which is a timeless quantity and will be relevant even after years.