Essentials for small business

As a small business owner, publicity through online presence appears to be a zero-low cost solution. It is indeed. But like any other marketing media, it does require strategy and planning. Even for making free web pages and profiles, you invest in your precious time and you must know to maximize the returns. Below are some essentials for a business owner for their online business presence.

Have a Website: If the business is online, having a website is obviously a must. But what about those, which just have to have some information page? The answer is despite various free domains and social network sites, having your own business domain and website is the first wise step and investment. The equity that you are going to build for your brand name will not be dependent on other domains.

Brand strong & unique: Small business owners are often enticed into self-help and free or low cost web- design tools. They forget that they are investing in two things here- their own time and their first time impression. Hiring a cost-effective small medium web design consulting can not only save your time and struggle, but also establishes your unique branding.

Marketing Tool: You must know that your website is a marketing tool. You have to invest in wisely for your logo or brand development, webdesign and development based on your business domain and your target audience. . Your website should follow design principle, aesthetics and branding to make it unique and create a recall value. Corporate colors, typography and content supports in building a brand.

User-friendliness: While getting a webdesign done, remember simplicity is the best. Some people try to showcase lot of images, graphics, videos, splash screens, presentations etc. But remember that you should not overload. Heavy takelong time to load, too many graphics can be a clutter, while Flash etc are not even Smart device and search engine friendly. There are other ways to make simple static websites rich with dynamic feature. Usability is very much important. Navigation should be very simple and easy to reach.

SEO: Unless you have a well optimized website, there is a very little chance that people outside your circle know about your website. There are a lot of factors on which SEO depends such as content, keyword density, back-links, site map, coding, loading time of web-pages, etc. Optimize your website for better search engine rankings.

Content Management System (CMS): CMS helps you to store and manage your website content in the database. Through your admin, you can manage the content edit and manage your website even if you have no programming skills. Though there are hundreds of CMS solutions available, but WordPress is the most preferred one.

Blogging and Social Media Interaction: Blogging has become an effective marketing tool that allows visitors to get the latest news of your company. Post a blog every week with right word count and writing style to make people visit your site again and again. Additionally, integrate your blog to various social media such as Facebook, Twitter, LinkedIn and more to make your users subscribe to your blog posts and find more involvement from people you many not even know.

Popularize your Website URL: Print your website address on your business cards, corporate stationary or other marketing collaterals that you use. You have an attractive logo, business card and letter head ready for promotion

Testimonials

"Coffee Bean Media far exceeded our expectations! We've worked with many web designers / developers over the years and they have all failed to deliver an exceptional end product. Coffee Beans attention to detail, constant communication, and expertise in all areas of web development enabled us to think outside the box and stretch what we thought was capable. I highly recommend their services and we are already planning to hire them for our next project - developing customer facing interactive media proposals. Cheers to the team! "

Bryant Katzen Eugene Colt Real Estate , USA

"Quality work with a quick turnaround. Great service.Thanks for all the great work"

Stephanie Price G T Software, USA

“CoffeeBeanMedia did an excellent job on my website. I appreciate the time they took to address all of my concerns (which were a lot). They often worked late and past their business hours in order to get what I wanted. This showed me that they really cared about their customers satisfaction. I would definitely use them again. ”

Carron Coleman Holistic Honey, USA

“Would work with them again"

Greg Go Greenly, USA

“We are thrilled with our experience with Coffeebean Media--professional, creative, responsive, and pleasant. What felt like a risk at the start has turned into a fortuitous find for us. We highly recommend their services. ”

Karyn Sltusky Queens Paidea, USA

“I am thrilled with the great work they did! They have their own suggestions and are very professional but were also very accommodating to me and worked my ideas in as well. They are also very easy to work with via email which was a great perk for me. I highly recommend CoffeebeanMedia for your needs. Hire them, you will be very glad that you did!"

Ally Parker The Savvy Mama, USA

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Kyle Silverstein Beans In My Ears, USA

“CoffeeBeanMedia was sensational to work with. Creative, industrious, free-thinking, energetic, knowledgeable, eager to please and absolutely fun to work with. I will use them again...and again...and again...!"

Mike Murray Pearhouse Productions, USA

"They took my thought, ran with it and refined it about a million times and returned with a result I could never have dreamed about. All within the time frame promised. They remained very professional, courteous and responsive during the entire process. I have returned for more assignments and hope to do so also in the future."

Anders Pangea Beverages, Denmark

"Fantastic experience with Anju and team. Would highly recommend them for your project!!”

Dr Peter Uzelac San Francisco Fertility Clinic, USA

“Great working time with Coffeebeanmedia! I highly recommend Anju and her team. We hope to work with them again in the future. ”

Dr. Donna Patterson Tesfa Health, USA

"Beautiful results!"

Barabara Tessari Realistic Lifestyle Solutions, USA

“Coffee Bean did an exceptional job AND they were patient with me and my staff! I would highly recommend!”

Shannon The Life change Institute, USA

“Patient, professional, passionate . Thanks to Anju and team co-for the job well done ! ”

Fazlee The Training Circuit, USA

"Very happy with the final web site. The team were helpful and supportive. They went that extra mile when required and were conscious of delivering within the project's budgetary constraints. Imaginative and yet also receptive to personal concerns and requirements. A job well done and I WILL use them again."

Christopher Heath Portier Investment & Development

"Excellent job. Easy to work with. Strong expertise and highly professional."

Pab Rai Pab Rai Funds, USA

"Anju's strategic Inputs were amazing. My project was done in the prescribed time and of high quality. I am very pleased the way the project has turned out"

Michele Berlin Allure Home Design, USA

“I highly recommend Coffee Bean Media! I was a little skeptical working with an overseas team at first but their work was fantastic and ahead of schedule. It would be my pleasure to work with CBM again.”

Curtis Rummel Get Free Flights, USA