Taglines serve as communication tool for your brand. However it is not necessary to have tagline for a successful brand. Some great brands like Google and Zappos don’t use tagline.
What difference a Tagline makes?
- They communicate your brand in a precise and memorable way.
- They are the unique selling proportion of your business.
A good tagline conveys the company’s prospective in a unique and memorable way. They connect with the customers emotionally and are easily recalled even after years. An impressive tagline is first impression creator. Their value remains intact for years and best advertise your brand name.
Some important factors to consider while going for a tagline
- Your services/ products
- Your target audience
- What makes your brand different from others
- What is your brand’s motto/ objective
Tagline provides meaning and relevancy of your products/ services to your customers. They play an important role in creating awareness of the product/ company to the customer. In the recent era, engaging users with videos, events, social media and other interactive features, taglines are something which will make your customers recall your brand easily. An impressive tagline is memorable, meaningful and relevant at the same time distinctive.
Finally, it is one’s choice to go for a tagline for his/ her business. You can also consider some popular taglines when deciding for a tagline.
