Promote your online business in most cost-effective way
You are a start or a small business owner and you have a lot to invest to make your business grow. Advertising & Promotions while are inevitable for any business, but at the same time they happen to be the drainer. Alternatively business owners might risk their image build limiting their budgets or in-sourcing. “What’s the ideal solution”? In the world of online promotions, there are number of ways to promote your business in smart and efficient manner in cost effective way, while you also get good return on your investment (ROI). Whether you’re just a start-up or trading in business for years, these proven marketing strategies will help your business find new customers without spending thousands
1. Picture profile your customers
Do a research and determine best suitable people who would buy your service/ product. This would include Geography, demography, interests, likes/dislikes, consumer behavior etc. This will help you strategize the rest.
2. Own a website
Website is most essential part of your business for your online presence. Your website is a mirror to your profile. Most of the time people are enticed into yellow pages listing or social media presence or even the free domains and websites. The result is losing on your brand equity! The moment you will want your own website, you might have to start from scratch to build your visitor base. Your effort is down the drain. The Facebook and other free websites do not allow customization and search engine friendliness. Your own website with your unique domain is a futuristic investment to give you better returns. Also it is not very costly if you resort to the right consulting companies.
3. Invest in your brand
If you are outsourcing your web design to a designer / developer alone, you might be burning twice again. First investing for technology and then upgrading it for your image build and your marketing requirements. The marketing communication consultants can help you combine the two things together at the same cost.
4. Know your customers behavior
Be specific and strategic in reaching them and finding their searching pattern. Do they use Google or Bing to search or use social media for this purpose? What keywords are they going refer your type of business with? Build your content around it. This will be a part of SEO. A good consulting company will help you make SEO compliant website.
5. Carefully choose social media integration
Being on social media help to enhance customers and visitors but choose according to your capability of maintaining them. Maintenance is equally important. A start-up can choose twitter/ LinkedIn for professional relationships and posts. For social media like Facebook one can contact Consultancy Company for better assistance. Go for pinterest (if your business revolves around online magazines, recipes, crafts etc.) or YouTube (any training modules, healthcare related firms). Choose the correct media for the online promotion. Create awareness about services/ products rather than constant promos to sell them.