All sounds alike, isn’t it? Well, Search engine optimization. Social media optimization and search engine marketing are the three popular and crucial parts of online marketing. But, still there are lots of people often confusing one with the other.
Search Engine Optimization
When you search something on any search engine, you see various links as a result. These results are called as “Organic Search Results”. Search engines attempt to find out the most relevant sites, links and information for what you’re looking for and produce organic search results. As internet users are growing tremendously, you indeed need to optimize your website according to search engine algorithms to get high ranking on SERP.
Social Media Optimization
Just like SEO, Social media optimization ensures that if any user searches for your brand or relevant services, they’ll find you. Both social media giants, Facebook and Twitter have search built in and thus, by making your site social media friendly you can improve the ranking of your site. SMO has also become part of SEO and helps your site to get a place in organic search results.
Search Engine Marketing
Search engine marketing is all about getting traffic and sales leads from search engines through online ads and other promotional tactics. Prominent search engines such as Google, Bing etc. run PPC (Pay per click ) advertisement and place your ads based on your prime key words.
If you use the SEM in an appropriate way, it’s the most powerful tool through which you not only get a sound visibility but also increase your revenue by expanding your reach.
In a nutshell, whether it’s SEO, SEM or SMO, you can get the expected results by hiring an experienced online marketing company.
All the marketing tools demands different strategies, but as they are inter linked, you need to apply strategies that allow them to produce fruitful results.
