Executives at various corporations and smaller companies have realised the need for social media strategy and marketing plan. Social media usage by small business owners got doubled in year 2009 and rose again in year 2010.Major stats details have been shown below:

• 91% of people are using at least one social media tool.
• 80% small medium business have a company page on a social networking site like facebook, orkut etc.
• 79% small medium business post status updates or articles of interest on social networking websites.
• 57% people build a network through a site known as Linked in.
• 54% people monitor feedback about the business.
• 65% people prefer maintenance of   blog.
• 52% remain active on twitter.

There are certain advantages of the social media. Social media is the fastest growing category of internet marketing in order to attract new users. It allows you to establish a relationship with your customer like no other media has previously allowed. Social media offers an opportunity for you to establish yourself as an expert in your market. Consumer reviews and user generated content still dominates world of social media. Social media optimization is also known as “internet marketing of next generation”.