Objective: Branding & Webdesign for Preventive Breast cancer covering domestic market to Medical Tourism
Challenges: The big challenge is branding was Market & Mindsets i,e. big mental blocks of “scare” & “aversion from hospitals”. Conventional market where care is still considered as luxury. Branding that has local as well as global appeal
Solutions:
– microcosmic profile of the target audience was drawn keeping the influencers in mind
– exclude any aversive term like”cancer” in the brand
– Inculcate preventive “care” as need
MammCare was evolved
– Tagline ‘Caring Her, As she cares for All’ was crafted for emotional connect not just with women, but also other family members
– Pink color shades were chosen to connote feminineness & build on the popular pink ribbon campaign of pink ribbon for breast cancer awareness
– A blended website of static and dynamic pages was designed making Mammcare as an interactive forum using CMS