Objective: Soma, a leading exporter in block printing and its stores across all the key locations in India decided to move into displaying all its range of products online. It already had a website in place which was more of an online brochure but it was very limiting to showcase the largeness of the brand, its myriad range of products and shopping avenues

Challenge: Branding, Phase wise deployment and change management

Solution:

The biggest thing to consider was not to present Soma as any other shopping portal but maintain its own uniqueness of the brand. The landing page was designed in a way that speaks of its specialty, showcases all the key product line, draws visitor’s attention into Soma’s roots and age old practice of the art, culture and sustainability of block-art, while giving a window to make the visitor go to the online shopping.

There was also a constraint of showing some products in the form of a catalogue and some products to be made available for shopping which of course had lot of dynamism in terms of planning. Everything was to be matched with the existing system of production and logistics as we would create the online shopping. The site now exhibits a wide range of products with all the details. Also, the site has subscription and contact forms.

There are also dynamic photo galleries that present the Block Art of Printing

Technology: HTML5/ CSS,CMS, E-commerce

Deliverables: Concept, UI/ UX Design, Web design and development, Responsive