Objective: Branding, Webdesign & UI/UX for Phone App. Create brand with unique positioning for mobile application made for the speech impaired. Intuitive Graphic designs for the App under
Industry Domain: Healthcare
Challenges: Multi-cultural Market of USA, Wide demographic range, messaging should have no negativity that makes the audience realize their insufficiency, strong positioning and differentiation from the Me too products
Solutions: The app needed lot of emotional appeal, You just need someone to share “how you feel”, who listens to you, accepts you the way you are, yet enables and empowers you. That someone is your true Pal. VoisPal was thus conceived..The Tagline “Let You Speak” gives the power and freedom of expression. The messaging is further extended with emotionally powerful captions: “Speak Your Heart” Speak Your Mind”, “Speak Yourself”. Color scheme of blue & orange were chosen to connote technology and life vibrancy
Applications: Photoshop, Illustrator, HTML/ XHTML/ CSS
Deliverables: Complete Branding, Logo Design, UI/ UX Design, Blog Integration
Edge: The App also won People’s Choice Award organized by US Deptt. of Labor