Social media marketing has become an essential part of marketing mix and strategies of every company. Today, many companies are using social media networking sites to promote their business and showcase their services to the prospects.
Prominent and popular social media platforms such as Facebook, Twitter, YouTube or other interactive media such as forum, blogs offer lucrative advantages to the companies and overtaking the traditional media that includes print and electronic media ads, brochures, flyers etc. at a rapid pace.
Do you know why social media is preferred over the traditional media? If you don’t know, here are some major reasons-
Comparatively Low cost
If you own a small business and not using online marketing tools to promote your business, then the only way to promote your business is print media or TV ads. It will be very expensive whereas most of the social media sites are absolutely free and consume less time to produce results. In addition, you can interact with your prospective directly which is not possible with traditional media.
Quick Access
Social media networking sites are open for all business be it a startup or a well-established firm. Anyone can access and use social media tools as it is free of cost whereas you have to think twice when it comes to traditional media because it need investment.
Simple But effective
Traditional media tools require a skilled, trained and experienced person to handle it on your behalf and may also need some special equipment. However, Social media tools can be handled by any one because it is extremely easy to use. You just need to know the computer basics, one computer and an internet connection.
Reach Beyond Boundaries
Traditional media can also promote your business at international level, but it will drain your pocket. You can reach your global audience and approach your local customers at a same time with social media. Even you can segment your market and prepare strategies to reach the niche effectively.
Know Your Customer
Social media helps a business to build a relationship with its customers because of its real-time nature. You can get instant feedback, discuss your ideas and improve your customer service quickly and directly, that’s you cannot do with traditional media.
Social media brings a business and its customer closer and give and opportunity to have a real-time communication.
Highly Flexible
Social media tools are easy to use and modify. You can update, alter or add information related with your business in such a way that appeal the customer directly which is impossible with offline media.
Measure the Results fast
You can get immediate feedback from your prospects where as you need to monitor and evaluate your activities for a long period of time if you use traditional media.
Social media measurement tools are used at a large scale. Most of them are free and provide deep insights for businesses.
The low cost, prompt feedback, wide reach and direct approach enable social media to engulf the traditional media completely and help business to promote their brands without incurring many bucks.
