Marketing getting too technical to handle, Time to outsource. Technology has changed the Marketing scenario for businesses in the recent world. In order to survive in the tech-savvy market, a small business owner needs to be equipped with the knowledge of internet, social media, applications and other technologies. You may not have the expertise of More

A  Logo is the visual representation of company’s objective and business domain. Logo selection should be a thoughtful process and one should keep in mind its effectiveness for long run. Brands like Mc Donald, Reebok, Nike, Adidas etc remind us of their band product with their logos. Logo should be kept unique as it builds More

Keep it Simple, don’t over-complicate it For an easy to recognize Logo, it needs to be simple and less complicated. It is easy to reproduce a simple logo in various sizes and applications. A complicated logo will hinder audience engagement and is difficult to implement on offline media. Keep in unique, don’t look like your competitor It More

Taglines play an important role in summarizing the entire role or service offering of a company. To arrive at the perfect tagline one needs to narrow down the entire company objective in one well-crafted and compelling sentence. 1. Understand your target audience Understanding from the customers prospective may help you to develop a summary for More

A disappointed salesman of a Cola company returns from his Middle East assignment. A friend asked, “Why weren’t you successful with the Arabs?” The salesman explained “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there (hypothetical J). But, More